The Market — own the complete record of your city

What you actually get

Three machines, already running.

01 · Distribution

A live market feed that writes to your city.

Every new listing and every recorded sale lands automatically, twice a day, from MLS portals split by price band so nothing truncates. Each sale becomes a page, a mailer, and an email — with your approval before anything sends.

Email farming on a governed ramp: 10 the first day, 20, 40, 60, 80, then a hard 100/day ceiling per sending address, forever.
Letter campaigns with a map planner, QR tracking to the property page, and budget caps enforced twice.
Every marketing send is gated behind an approve-or-deny email to you. Nothing mails on its own.
Homes under another broker's listing agreement are excluded from letter runs in the query itself — not in the interface, where it could be clicked past.
An SEO surface of thousands of pages: every parcel, street and neighbourhood, with schema, sitemaps and a local news desk you publish to.

New1422 York Ave$2.19M

Sold341 Carlyn Avenue$3.94M

Sold810 Virginia Court$3.85M

New152 Bland Avenue$3.78M

Sold18540 Quito Grove Court$10.95M

Feed fires 07:00 and 19:00 UTC · parsed, geocoded, published

02 · The assistant

An AI that has read every sale in your city.

Not a chatbot bolted on. It answers from your market's own record through a closed set of tools — it cannot invent a number, and it cannot price a home, because pricing is a licensed act and that stays with you.

Every figure arrives with its sample. Below eight sales it refuses a median and shows the sale history instead.
Ask it the way people talk — a street, a neighbourhood, "downtown", "the west side". If it can't draw that boundary it says so rather than guessing.
Researched briefings built in: Prop 13 and Prop 19 base transfers, the capital-gains exclusion, 1031 including second homes, fire-zone insurance, HOA reserves, wells and septic, permits.
It works for you too. The same corpus answers your questions at the desk, not only the public's.
Value questions route to you by name, with your DRE and contact, every time.

How is the market doing right now?

Median recorded sale over the last three months was $1,999,000 — $1,169 per square foot — across 50 recorded sales. Over twelve months it's $1,875,000 on 141. I quote the shortest window with enough closings to mean something, and I tell you which one.

tools · market_snapshot · price_trend

Is the Almond Grove a good neighbourhood?

It matched as a named tract: 85 parcels, almost all single family, median year built 1910. On pricing — only 7 sales in three years, below the 8-sale threshold, so I won't quote a median. Low turnover is normal for an established pocket, not a red flag.

tools · area_stats

Will the $500,000 exclusion cover my gain?

Often not here. Owners past 20 years paid a median of $886,500; the median recorded sale last year was $4,112,500. Capital improvements raise your basis and selling costs come off the proceeds — which is why the improvement file is worth real money before you list.

tools · knowledge_search · hold_stats

03 · Conversion

Every home is for sale at the right number.

The premise that makes an owner engage when they aren't listing: name a private number, with nothing on the public record. It is the lowest-barrier lead capture in residential real estate, because it costs the owner nothing to answer.

Name-your-price for owners — no listing, no sign, no staging, nothing recorded.
Written offers on anything for buyers, listed or not. Most of the city is not listed.
Free tools behind one email: net sheet, tract intelligence, disclosure cheat sheets, CMA requests.
Tour booking straight into your calendar, with confirmation mail.
Every lead lands on your desk with the pages they read before they asked.

Owner flow

"Tell me your number, privately."

No listing agreement. No public record. If a buyer will pay it, they hear from you. If not, it cost them one conversation — and you have a warm owner in a market where you are the only agent.

Name a number

Shown privately

You decide

Two ways in

Buy a market, or join the brokerage.

One agent per city, permanently. When a market is claimed it is off the board.

Single market · one time

$1,999

Then $99/month beginning on day 366. The first twelve months carry no subscription.

Exclusive rights to one city. No other agent is ever sold that market.
Pre-built with every parcel in the city — public record, owner name, sale history, characteristics.
Contact data where it exists — roughly 74% of parcels carry an email and 35% a phone across markets built so far. Not every home, and we won't claim otherwise.
Twelve months of AI credits included. After that the assistant runs on your own Anthropic key.
Your domain, your branding, your name and DRE in every footer and signature.
The full stack: MLS feeds, email campaigns, letter studio, local news desk, disclosure and CMA pipeline, agent desk.
You bring: your MLS membership, a LOB account with your own card for mail, and your own E&O.

Check if your city is open

What one deal covers

Move the sliders. This is arithmetic, not a forecast — it says nothing about how many deals a market will produce.

Average sale price $1,800,000 Your commission side 2.5% Deals from this market per year 3

Gross commission, year one$135,000

Cost of the market, year one$1,999

Deals to cover the first year1

Excludes your brokerage split, MLS dues, mail spend and the platform running costs listed below. Commission rates are set by you and negotiable by law.

The Market brokerage

90/10 split, in your favour

Hang your licence with The Market and take up to three city markets.

Up to three markets, exclusive territory on every one.
90/10 split on every deal. No desk fee, no franchise fee.
In-house transaction management — the same desk you already work in.
Agent or DBA. Work under The Market, or keep your own brand as a DBA — we run that process for you.
Streamlined onboarding: licence transfer, market build, domain and mail setup handled.
You bring: your own E&O insurance, MLS membership, and a LOB account for mail.

Talk about joining

90/10 against a typical split

Compare what you keep. Set the split you're on today.

Gross commission income, per year $300,000 Your current split to the house 20%

You keep today$240,000

You keep at 90/10$270,000

Difference$30,000

Before E&O, MLS dues, mail spend and platform running costs. Caps, fees and per-transaction charges on your current plan are not modelled — compare against your own statement.

No surprises

What it costs to run, after you own it.

A marketplace is infrastructure, not a brochure. These are the recurring items — most are yours directly, so you control them.

Included in your purchase	Year 1
Hosting, database, CDN Site, data, images, edge functions	included
AI credits Assistant, article drafting, desk	included
Market build Every parcel, streets, tracts, datasets	included
Email sending Domain auth, deliverability, suppression	included
Platform updates Every feature built for any market	included

Yours, on your own accounts	Typical
Domain registration One per market, renewed annually	~$15/yr
Physical mail (LOB) Your card, your volume, your control	per piece
MLS membership & dues Required — the feeds are your portals	your MLS
E&O insurance Required either way	your carrier
AI credits, year 2 onward Your own Anthropic key	usage
Platform subscription From day 366	$99/mo

Straight answers

Questions worth asking first.

What does "exclusive territory" actually mean?

One agent per city, and the market comes off the board when it is claimed. Exclusivity runs with an active account — if the subscription lapses past its cure period the market returns to the board. That protects the other agents in the network from a dormant city sitting locked forever, and it is stated plainly in the agreement rather than buried.

Where does the property data come from, and can I mail all of it?

Public record and county assessor data, plus MLS through your own portals. Contact information is appended where a match exists — across markets built so far that is roughly 74% of parcels with an email and 35% with a phone. Whether you may email, mail or call a given record depends on federal and California rules that apply to you as the sender: CAN-SPAM for email, TCPA for any call or text to a phone, and the state Do Not Call list. The platform enforces suppression, unsubscribes, per-address send caps and an approval gate on every campaign, but the legal responsibility for a send is the sending agent's.

Do the MLS feeds come with the market?

No — and this matters. The live feed is driven by saved searches inside your own MLS account, which means you need an active membership in the MLS covering your city and you must operate within that MLS's rules on data use. We set the portals up with you during onboarding. A market in a different MLS region is a different rulebook, and we confirm it is workable before selling you that city.

What happens to the AI after the first year?

You attach your own Anthropic key and pay for what your market uses. Cost scales with visitor conversations, not with the size of your city. We show you the usage from month one so year two is a known number rather than a surprise.

Can it tell my clients what a home is worth?

No, deliberately. Stating or implying a specific home's value is a licensed activity in California, and an assistant that does it on your DRE number is a liability, not a feature. It states recorded facts with their sample sizes and routes every value question to you by name.

Agent or DBA — what's the difference?

As an agent of The Market you work under the brokerage's name. As a DBA you keep your own brand and licence identity while hanging under the brokerage — we handle the DRE filings for the fictitious business name. The split and the market rights are identical either way.

Own the complete record of your city.